> ## Documentation Index
> Fetch the complete documentation index at: https://alguna.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales-Led

> Enterprise sales with custom quotes, contracts, and invoicing

Sales-led motion is built for enterprise deals with custom pricing, multi-year contracts, and invoice-based payments. This flow involves sales reps, deal desks, and finance teams.

***

## Sales-Led Billing Flow

```mermaid theme={null}
flowchart LR
    A[Sales Qualified Lead] --> B[Discovery & Demo]
    B --> C[Custom Quote Created]
    C --> D[Negotiation]
    D --> E[Quote Signed]
    E --> F[Subscription Created]
    F --> G[Invoice Sent]
    G --> H[Payment via ACH/Wire]
    H --> I[Revenue Recognized]
```

***

## Key Characteristics

| Aspect                | Sales-Led Approach          |
| --------------------- | --------------------------- |
| **Deal size**         | $10K - $1M+ ARR             |
| **Sales involvement** | AE, SE, Deal Desk           |
| **Payment**           | Invoice, ACH, wire transfer |
| **Pricing**           | Custom, negotiated          |
| **Contract**          | Annual or multi-year        |
| **Approval**          | Legal, procurement, finance |

***

## Recommended Alguna Setup

<Steps>
  <Step title="Create enterprise plan templates">
    Navigate to **Plans** → **Create Plan**

    * Create "Enterprise" plan as a starting template
    * Include common enterprise products/add-ons
    * Set default pricing (will be customized per deal)
  </Step>

  <Step title="Configure quote workflow">
    Navigate to **Quotes** → **Settings**

    * Set approval thresholds (e.g., discounts > 20% need VP approval)
    * Configure quote expiration (30-60 days typical)
    * Enable e-signature integration
  </Step>

  <Step title="Build custom quotes">
    Navigate to **Quotes** → **Create Quote**

    * Select customer and plan template
    * Customize products, quantities, pricing
    * Add multi-year terms with price escalators
    * Include one-time implementation fees
    * Apply volume discounts
  </Step>

  <Step title="Configure invoice-based billing">
    Navigate to **Settings** → **Billing**

    * Set payment terms (Net 30, Net 45, Net 60, Net 90, Net 120)
    * Enable invoice delivery via email
    * Configure ACH and wire payment instructions
  </Step>

  <Step title="Set up contract management">
    * Track contract start/end dates
    * Configure renewal reminders (90, 60, 30 days out)
    * Set up auto-renewal or manual renewal workflows
  </Step>
</Steps>

***

## Enterprise Pricing Structures

### Volume Discounts

| Seats   | Per-Seat Price   | Discount   |
| ------- | ---------------- | ---------- |
| 1-50    | \$100/seat/month | —          |
| 51-200  | \$85/seat/month  | 15%        |
| 201-500 | \$75/seat/month  | 25%        |
| 500+    | Custom           | Negotiated |

### Multi-Year Contracts

| Term    | Discount | Payment                     |
| ------- | -------- | --------------------------- |
| 1 year  | —        | Annual upfront or quarterly |
| 2 years | 10%      | Annual upfront              |
| 3 years | 15%      | Annual upfront              |

### Price Escalators (Ramps)

For multi-year deals, build in annual price increases:

| Year   | Price  | Notes       |
| ------ | ------ | ----------- |
| Year 1 | \$100K | Base price  |
| Year 2 | \$105K | 5% increase |
| Year 3 | \$110K | 5% increase |

***

## Quote Components

| Component             | Description                              |
| --------------------- | ---------------------------------------- |
| **Base subscription** | Core platform fee or per-seat pricing    |
| **Add-ons**           | Additional modules or features           |
| **Usage commitments** | Minimum usage with overage pricing       |
| **Implementation**    | One-time setup and onboarding fees       |
| **Support tier**      | Standard, Premium, or Enterprise support |
| **Payment terms**     | Net 30, Net 45, Net 120, or custom       |

***

## Approval Workflows

Configure approvals based on deal characteristics:

| Condition          | Approver      |
| ------------------ | ------------- |
| Discount > 10%     | Sales Manager |
| Discount > 20%     | VP Sales      |
| Contract > \$100K  | Finance       |
| Non-standard terms | Legal         |
| Multi-year deal    | CFO           |

***

## Key Features to Configure

<CardGroup cols={2}>
  <Card title="Quotes" icon="file-contract" href="/quotes/create-quotes">
    Create and manage custom quotes.
  </Card>

  <Card title="Approval Flows" icon="check-double" href="/automations/overview">
    Set up approval workflows for deals.
  </Card>

  <Card title="Subscriptions" icon="repeat" href="/subscriptions/overview-subscriptions">
    Convert quotes to active subscriptions.
  </Card>

  <Card title="Invoicing" icon="file-invoice" href="/invoices/invoicing-config">
    Configure enterprise invoicing.
  </Card>
</CardGroup>

***

## API Reference

<CardGroup cols={2}>
  <Card title="Subscriptions API" icon="repeat" href="/api-reference/subscriptions/createSubscription">
    Create subscriptions from signed quotes.
  </Card>

  <Card title="Invoices API" icon="file-invoice" href="/api-reference/invoices/create">
    Generate and manage invoices.
  </Card>

  <Card title="Customers API" icon="users" href="/api-reference/customers/create">
    Manage enterprise accounts.
  </Card>

  <Card title="Webhooks" icon="webhook" href="/api-reference/webhooks">
    Track subscription and invoice events.
  </Card>
</CardGroup>

***

## Related Quick Starts

<CardGroup cols={3}>
  <Card title="B2B SaaS" icon="cloud" href="/quickstarts/saas">
    SaaS pricing models and plan structures.
  </Card>

  <Card title="Sales & RevOps" icon="chart-line" href="/quickstarts/sales-revops">
    Quoting workflows and CRM integration.
  </Card>

  <Card title="Hybrid Motion" icon="arrows-split-up-and-left" href="/quickstarts/hybrid-motion">
    Add self-serve for smaller deals.
  </Card>
</CardGroup>

<Card title="← Back to Quick Starts" icon="arrow-left" href="/quickstarts/overview">
  See all quick start guides
</Card>